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Amazon, Facebook, YouTube ordered to reveal how they collect, use customer data

The action goes to the heart of the tech industry’s lucrative business mode: harvesting data from platform users and making it available to advertisers.

 Author: Associated Press
Published: 6:27 PM EST December 14, 2020
Updated: 6:27 PM EST December 14, 2020
Source: 10 WBNS
Feature Photo Source: 10 WBNS

WASHINGTON — Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens.

The Federal Trade Commission’s action announced Monday goes to the heart of the tech industry’s lucrative business model: harvesting data from platform users and making it available to advertisers so they can pinpoint specific consumers to target.

The agency plans to use the information, due in 45 days, for a comprehensive study.

The other five companies are Reddit, Snap, Discord, WhatsApp, which is owned by Facebook, and Google’s YouTube.

Regulators and lawmakers are increasingly weaving into their investigations of market dominance by Big Tech companies concerns over data power and privacy.

The FTC wants to know how social media and video streaming services collect, use and track consumers’ personal and demographic information, how they decide which ads and other content are shown to consumers, whether they apply algorithms or data analytics to personal information, how they measure and promote user engagement and how their practices affect children and teens.

“Never before has there been an industry capable of surveilling and monetizing so much of our personal lives,” three of the five FTC commissioners said in a statement. They said the planned study “will lift the hood on the social media and video streaming firms to carefully study their engines.”

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Facebook establishes neuroscience centre dedicated to marketing studies

By John Glenday-24 May 2017 09:41am
Source: The Drum

Source: The Drum
Shidonna Raven Garden and Cook

Facebook establishes neuroscience centre dedicated to marketing studies

Facebook is branching out into the field of neuroscience research with the creation of its own scientific lab dedicated to devising new marketing techniques for agencies, brands and media firms.

The Center for Marketing Science Innovation is still under construction in Manhattan but Facebook’s director of advertising research gave Ad Week a sneak peak of the fledgling facility, which takes the underwhelming appearance of a GP’s surgery.

This unassuming facade bellies a hi-tech operation behind the scenes however with neuroscience specialists to help guide marketers, publishers and brands toward impactful content.

To achieve this Facebook has built a variety of rooms designed to mimic common viewing environments such as a living area or conference suite with an array of monitors tracking every twitch and glance of strapped in guinea pigs.

By keeping tabs on heart rate, facial movements and eye movements of participants as they scroll through profiles or consume TV content it is hoped to gain a better understanding of how such imperceptible biological reactions correspond to real world behavior.

Speaking to Ad Week Daniel Slotwiner, Facebook’s director of advertising research, explained: “A lot of what we don’t understand is where people’s eyes are going when they’re on the platform. We know how much time people are spending on the platform, so this is really about how that time is spent and what features on our product they’re looking at.”

Facebook isn’t the first organisation to take an interest in biological cues for reading engagement, with a landmark Imperial College London study enabling marketers to get to know us better than we know ourselves.

The new centre is expected to be finished within the next few weeks.

This article is about: North AmericaFacebookMarket ResearchSocial MediaDigitalTechnology

Source: Ad Week

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COVID 19 Scams: Office of Inspector General

5 Things About COVID-19 Health Care Fraud

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COVID 19 Fraud Scams – Office of Inspector General
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COVID 19 has without a doubt presented many challenges across the globe. The fact that we are all in this together can not be understated. COVID 19 testing is key to personal and public safety. In fact we shared an article regarding COVID 19 testing for the Norfolk, VA, USA area. We want to thank the individuals and the City of Norfolk, VA for providing this resource during these times. We encourage individuals to contact their local and state government agencies for information regarding COVID 19 testing should one need it. Have you been tested for COVID 19? Do you know of anyone who has tested positive for COVID 19? Would you like to coordinate COVID 19 testing? Click the links above for information for Norfolk, VA. How can this article help you, your friends and family? Share your comments below. Share the wealth of health with your friends and family by sharing this article with 3 people today. As always you are the best part of what we do. Keep sharing!

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