Posted on Leave a comment

Amazon, Facebook, YouTube ordered to reveal how they collect, use customer data

The action goes to the heart of the tech industry’s lucrative business mode: harvesting data from platform users and making it available to advertisers.

 Author: Associated Press
Published: 6:27 PM EST December 14, 2020
Updated: 6:27 PM EST December 14, 2020
Source: 10 WBNS
Feature Photo Source: 10 WBNS

WASHINGTON — Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens.

The Federal Trade Commission’s action announced Monday goes to the heart of the tech industry’s lucrative business model: harvesting data from platform users and making it available to advertisers so they can pinpoint specific consumers to target.

The agency plans to use the information, due in 45 days, for a comprehensive study.

The other five companies are Reddit, Snap, Discord, WhatsApp, which is owned by Facebook, and Google’s YouTube.

Regulators and lawmakers are increasingly weaving into their investigations of market dominance by Big Tech companies concerns over data power and privacy.

The FTC wants to know how social media and video streaming services collect, use and track consumers’ personal and demographic information, how they decide which ads and other content are shown to consumers, whether they apply algorithms or data analytics to personal information, how they measure and promote user engagement and how their practices affect children and teens.

“Never before has there been an industry capable of surveilling and monetizing so much of our personal lives,” three of the five FTC commissioners said in a statement. They said the planned study “will lift the hood on the social media and video streaming firms to carefully study their engines.”

What data do these social media giants collect? How do they use your information? What are the health implications?

Share your comments with the community by posting them below. Share the wealth of health with your friends and family by sharing this article with 3 people today. As always you are the best part of what we do. Keep sharing!

If these articles have been helpful to you and yours, give a donation to Shidonna Raven Garden and Cook Ezine today.

Leave a Reply